Line-of Sight is a communications agency helping corporations and organisations to ensure value in the huge resources spent every day on communications.
Through our network, Line-of-Sight has substantial knowledge about the possibilities in online communication, and we include online communication as an option in our communication consultancy service in line with communication from other channels. We prepare concepts and strategies and produce solutions within online communication.
Developments on the Internet towards web 2.0 with new and social media make it possible for a business or organization to communicate in a much more empathic, targeted and varied way than before.
Intelligent presence on YouTube may give invaluable PR to a business, and a briskly growing business may efficiently communicate its values and objectives to new employees on the other side of the globe through the intranet.
A business or organization can use video, blogs, wikis or e-learning etc. in its internal communication or when communication with clients and other stakeholders and achieve substantial gains in its communication, especially if the business or organization at the same time optimizes communication from traditional channels and use traditional channels where they best communicate.
The Internet totally changes the way in which we communicate. The Internet has dramatically changed the scope and speed by which we all communicate and that rubs off on all communication channels. Besides, with the emergence of social media, communication which previously was invisible to others than the lucky few has become visible to many. This change also has an effect on all communication channels and hence also on traditional channels. Increasingly communication merges across channels.
Still many businesses and organizations strive to control their communication. Naturally it may be a good idea to control some communication and it is perfectly manageable. It may for instance be necessary if the business is listed on the stock exchange. However, it often does not make sense to try to control communication. It will drain the business and its surroundings of energy. Besides, most of the communication that is relevant to the business or organization simply cannot be controlled. Nor has it previously been possible for a business to control what the employees talked about. However, as some of that dialogue today is visible to the management, it becomes more evident that it cannot be controlled.
Naturally all communication may be influenced also when it takes place online. That is where the possibilities are. If a business or organization is able to exploit the new media expediently it can reach its stakeholders in valuable ways that were not possible before.
Line-of-Sight delivers creative ideas and prepares communication concepts through the web and intranet. We make strategies and creates solutions. Through our network we can produce homepages, videos and draft policies and systems for handling social media. We provide e-learning and draw on past experience gained from gaming as regards well-functioning user interfaces. We have the necessary technical key qualifications within the technologies that are important to make solutions function.
The new media also make heavy calls on the internal communication of businesses and organizations because the employees communicate more and more via the social media. If the employees are to act as good ambassadors for a business or organization, they need to be constantly updated about their workplace.
News
Social media
The development online go hand in hand with a tendency, which has existed in many years in communications: New white paper on social media. April 2010. Download paper.
Overloaded managers
Communications departments demands much too much from middle managers. Opinion in Børsen 1 October 2009. Read the article.
Success without strategy
Most companies can’t say what their strategy is, but they should change. Opinion in Børsen 4 June 2009. Read the article.
Twitter and PR
The leading business daily Børsen focused on the possibilities in social media communication, when covering Line-of-Sight 27 May 2009. Read the article (Danish).