Line-of Sight is a communications agency helping corporations and organisations to ensure value in the huge resources spent every day on communications.
The development online go hand in hand with a tendency, which has existed in many years in communications and management: All communication gets more dialogue oriented and value based. Communication on social media is anti authoritarian.
Below you can download Line-of-Sight’s white paper with ideas on how an organisation can adapt to this development. It does not necessarily include social media, although it often will be a good idea.
The paper also point out witch objectives an organisation should set for its communication today. The mail purpose of the paper is to inspire to solutions in web 2.0 online communication.
Start by flipping through the presentation.
News
New white paper
The development online go hand in hand with a tendency, which has existed in many years in communications: New white paper on social media. April 2010. Download paper.
Overloaded managers
Communications departments demands much too much from middle managers. Opinion in Børsen 1 October 2009. Read the article.
Success without strategy
Most companies can’t say what their strategy is, but they should change. Opinion in Børsen 4 June 2009. Read the article.
Twitter and PR
The leading business daily Børsen focused on the possibilities in social media communication, when covering Line-of-Sight 27 May 2009. Read the article (Danish).