Line-of Sight is a communications agency helping corporations and organisations to ensure value in the huge resources spent every day on communications.
Line-of-Sight takes the approach that all employees at a business or an organisation hold a joint responsibility for communication. Communication takes place via client meetings, dialogue with external stakeholders, talks with colleagues and superiors, internal mass media, etc., etc. Communication is going on 24/7. Thus you can say that communication is an integral part of the core services of any business or organisation.
If all communication is to support a few overall goals which the management of the business gives priority in the near future this requires coordination. This may take the shape of a communication or message plan, which may coincide with the financial year and which may be useful in connection with the other planning tools of the business or organisation.
It does not necessarily consume large managerial resources or take much time to have a strategic approach to communication. Read more about Line-of-Sight’s tools for planning and coordinating communication by clicking on the link strategy in the left-hand menu.
The major part of the communication activities at a business or an organisation is practical workmanship. Regardless of how many and carefully devised plans you make, the utility value does not materialise until the plans are realised.
Line-of-Sight always steps in exactly where a business or an organisation needs assistance. Our angle of approach to communication is always strategic and analytic, but the distance from strategy to action is short. Our approach to communication rests on two pillars. Strategy and implementation.
In those cases where a business or an organisation has devised a strategy and knows what it will take to execute the strategy, we take pride in assisting with the practical execution, whether this involves the initiation of a dialogue with external stakeholders, internal cascade communication, or the preparation of a tangible text, film or website. Or perhaps something of a quite different nature.
According to your needs, Line-of-Sight is capable of creating a very small solution or a very large solution.
We would like to be used in a situation in which a business or an institution needs limited consultancy of few hours’ duration, for instance where a concrete situation in the communications department or management requires a second opinion, or where an internal workshop or drafting/copywriting of a text is required.
We also take on major development projects, such as the preparation and execution of communication strategies, or the provision of comprehensive solutions, such as the construction of web 2.0 websites or intranet with dialogue and video facilities.
News
New white paper
The development online go hand in hand with a tendency, which has existed in many years in communications: New white paper on social media. April 2010. Download paper.
Overloaded managers
Communications departments demands much too much from middle managers. Opinion in Børsen 1 October 2009. Read the article.
Success without strategy
Most companies can’t say what their strategy is, but they should change. Opinion in Børsen 4 June 2009. Read the article.
Twitter and PR
The leading business daily Børsen focused on the possibilities in social media communication, when covering Line-of-Sight 27 May 2009. Read the article (Danish).