Line-of Sight is a communications agency helping corporations and organisations to ensure value in the huge resources spent every day on communications.
If you participate in surveys and other forms of measurement and market research carried out by Line-of-Sight, you can be sure that Line-of-Sight protects your anonymity and will not pass information, which can be attributed to you, to customers or to other parties. This is guaranteed by our ethical practices and the Danish Act on Processing of Personal Data that regulates Line-of-Sight alike. Line-of-Sight is completely compliant to Danish regulation on the procession of personal data, under the authority of the Danish Data Protection Agency.
Line-of-Sight collects, maintains and make use of personal data in its measurement and market research business, when carrying out surveys and other forms of measurement for customers. This is done in accordance with good practices for the processing of data.
A description of the Danish Act on Processing of Personal Data, can be found in English at the Danish Data Protection Agency’s site. At this site there is also an authorized English translation of the Danish Act on Processing of Personal Data.
News
Social media
The development online go hand in hand with a tendency, which has existed in many years in communications: New white paper on social media. April 2010. Download paper.
Overloaded managers
Communications departments demands much too much from middle managers. Opinion in Børsen 1 October 2009. Read the article.
Success without strategy
Most companies can’t say what their strategy is, but they should change. Opinion in Børsen 4 June 2009. Read the article.
Twitter and PR
The leading business daily Børsen focused on the possibilities in social media communication, when covering Line-of-Sight 27 May 2009. Read the article (Danish).