Line-of Sight is a communications agency helping corporations and organisations to ensure value in the huge resources spent every day on communications.
Line-of-Sight offers press spokesmen of businesses or organisations efficient media training. The best results are achieved by teaming up 3-6 spokespersons on approximately the same level in the organisation for a day’s training session from typically 9.00am to 3.00pm.
If a business or organisation is in the midst of an acute media crisis it will be more efficient to train the spokesperson alone immediately prior to the encounter with the press and at the same time prepare messages tailored to the specific situation. Normally the CEO will be trained alone or together with the chairman.
Our media training team consists of Kim Ulrik Schaumann who was head of press relations at TDC at a time when the company was one of Denmark’s most often mentioned businesses, and Esben Grage who has many years’ experience as a television photographer at the News of Danish national television DR and the popular consumer programme Kontant.
Through our network Anders Krarup, former news host and head of department at TV2, also offers media training.
The fact that we have two teams means that we are always ready to act in an acute situation.
Read more on press communication.
News
Social media
The development online go hand in hand with a tendency, which has existed in many years in communications: New white paper on social media. April 2010. Download paper.
Overloaded managers
Communications departments demands much too much from middle managers. Opinion in Børsen 1 October 2009. Read the article.
Success without strategy
Most companies can’t say what their strategy is, but they should change. Opinion in Børsen 4 June 2009. Read the article.
Twitter and PR
The leading business daily Børsen focused on the possibilities in social media communication, when covering Line-of-Sight 27 May 2009. Read the article (Danish).