Understanding stakeholders

Get knowledge from measurement and focus groups

Line-of-Sight offers simple and valuable market research designed to substantially increase the effect of internal and external communication. Each resulting study is tailored to the relevant business or organisation. Our market research is conducted by using web-based tools or focus group interviews. Market research can if necessary be carried out and reported within few weeks.

Line-of-Sight’s concepts for measurement and market research consist of a number of elements, which can be applied according to the specific need of a company:

• Channels – which flow of knowledge has your stakeholders about subjects of interest to you, and how can you apply?
• Interests – which interests has your stakeholders on issues of importance to you?
• Perception – how do your stakeholders perceive your brand?
• Decision-making – which barriers are essential when your stakeholders make decisions on issues of importance to you?
• Relations – which relations does your organisation have to important stakeholders?
• Ethics – how is you stakeholders’ view on ethical questions of importance to you?
• Ad hoc – frequently there will also be an individual issue to examine.

Depending on which need of knowledge a company has, Line-of-Sight will make up a tailor made analysis, that deliver the knowledge needed. The key to each single element in a study from Line-of-Sight is that it will contribute with concrete actionable knowledge. If knowledge only is ”nice to know,” then it is not sufficient.

Most large companies and organisations collect data on an ongoing basis on issues that has some significance for communications. None the less companies or organisations frequently have only inadequate knowledge, when it comes to data that makes it possible to improve the value of specific communications activities. Market research from Line-of-Sight provide the right insight.

Surveys and other forms of measuring from Line-of-Sight delivers the necessary foundation for decision making, when there is a need for developing a communication strategy. When the strategy is in place, and implementation is done, measuring from Line-of-Sight delivers the necessary data on whether or not the strategy and implementation leads to the desired results.

Line-of-Sight protects the anonymity of respondents, who participate in market research conducted by Line-of-Sight. Line-of-Sight is completely compliant to Danish regulation on the procession of personal data, under the authority of the Danish Data Protection Agency, and Line-of-Sight protects the anonymity of all respondents. Read Line-of-Sight's privacy policy.